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Working closely with the team at First Essex, Buzz had to develop all elements of the campaign for their existing X30 service, running between Southend Airport and Stansted Airport and the new X10 service that was to run between Basildon and Stansted Airport.

Client:First EssexYear:2016Author:Claire

The Challenge

First Essex approached us to work with them on the creation of a new logo, brand, strapline, livery and support collateral for a new and rebranded airport service.

Working closely with the First Essex team, Buzz developed all elements of their campaign for their existing service running between Southend airport and Stansted and the new service that was to run between Basildon and Stansted airport.

Being a two-phase campaign, there were multiple challenges, however with careful planning and excellent communication with the First team, each aspect of the campaign was carried out on time and of the highest standard.

The Result

After a soft launch, the big launch followed later in the year. The livery, designed by Buzz was on show to the stakeholders, customers and staff.

Supporting the project to completion, the client was extremely pleased with the service provided by the team at We are Buzz.

We approached Buzz to help with the roll out and rebrand of our First Essex airport services. The brief was challenging and ever growing and needed to be split over 2 stages over a number of months. Through the team’s vast experience of the bus industry, their expertise and attention to detail, enabled a highly successful roll out and launch of both services, with eye catching livery, interior information panels and branding of 12 new vehicles. No job big or small was ever a problem. It was a pleasure to work with such a down to earth agency that knows exactly how to take a brief and assist with projects, on time and most importantly on budget.

Alex Jones, Managing Director at First Essex

 

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